luke.
luke. was a project aimed at creating an identity for myself as a professional graphic designer. taking a strong influence from swiss/modernist design, the identity set out to represent both my passion for clean and simple typographic design alongside the current portfolio of work that i have started to built.
—”why use capital letters if we don’t use them when we speak?”
![luke. stationery flat layout](https://i0.wp.com/www.lukegoodsell.co.uk/wp-content/uploads/2014/10/31.jpg?fit=4042%2C2695)
![Half folded cover for the luke printed cv mailer](https://i2.wp.com/www.lukegoodsell.co.uk/wp-content/uploads/2014/10/41.jpg?fit=4042%2C2695)
![luke mailer contents page](https://i2.wp.com/www.lukegoodsell.co.uk/wp-content/uploads/2014/10/111.jpg?fit=4042%2C2695)
![Contents and Cv page from mailer](https://i0.wp.com/www.lukegoodsell.co.uk/wp-content/uploads/2014/10/61.jpg?fit=4042%2C2695)
![](https://i2.wp.com/www.lukegoodsell.co.uk/wp-content/uploads/2014/10/121.jpg?fit=4042%2C2695)
![](https://i0.wp.com/www.lukegoodsell.co.uk/wp-content/uploads/2014/10/71.jpg?fit=4042%2C2695)